

Made to measure
Innocence
Roller blinds · Grey
4.82,192 Google reviewsMade to your windows — your written quote comes from the free home appointment, and the price quoted is the price you pay.
Colour: Grey
3 in this rangeFree home visitNo obligationWritten quote on the day
Your advisor will bring Grey to the visit so you can see it in your own light.
Measuring it yourself? See howStep 1: We visit
Samples at your window, every window measured
Step 2: We make it
Cut to your measurements in our workshop
Step 3: We fit it
Our own fitter installs and tidies up
- Price promise
- Rated excellent (4.8 out of 5 from 2,192 Google reviews, opens our Google profile)
- Fully guaranteed
- Finance options available
At a glance
The specification
Only what this range genuinely offers — anything we don't hold for it simply isn't listed.
- Category
- Blinds
- Type
- Roller blinds
- Collection
- House Beautiful
- Colourways
- 3 colours
Colour families
- Grey blinds
- White blinds
- Black blinds
How it's made
How a roller blind works
Tap a number to see what each part does, and what you'll be choosing at your appointment.

1. Roller and brackets
The fabric winds onto a tube held by two small brackets, inside the recess or on the wall above it. Which one suits your window is settled when it's measured.
Your advisor brings samples of every option to your window, so you can see and feel them before you choose.
Why this range
What Innocence does well
Built as roller blinds
Cut and finished as roller blinds for your exact window, rather than trimmed down from a stock size. The mechanism is sized to the drop, so it hangs straight and stays that way.
3 colourways to compare
Colour behaves differently in north light, in the evening and against your walls. Pick the ones you like here and your advisor brings those exact swatches to the visit.
Chosen for real rooms
Customers most often put this range in living room blinds — which is a better guide than any spec sheet.
Style notes
What Innocence is like, and where it works
Innocence is a plain roller blind from the House Beautiful collection, shown here in a soft pale neutral. It has a simple, smooth finish that suits both understated and colour-led rooms. Part of a range offering Grey, Midnight and White.
A plain, softly textured fabric in a pale off-white/grey tone, with a smooth matt finish and no visible pattern.
Buying guide: Roller blinds: a complete buying guide to fabrics, controls and fit · 9 min read
Suits these looks
Pairs well with
- light wood furniture and desks
- pastel and jewel-toned soft furnishings
- neutral walls and pale flooring
Ideas for your home
Made-to-measure roller blinds for a home study
Suits a desk area with wooden furniture and plants, where soft, even light is welcome.
The plain white fabric keeps the space feeling calm and uncluttered.
Made-to-measure roller blinds for a conservatory or garden room
Fits well across a run of tall windows in a bright living space with colourful furnishings and greenery.
The neutral grey tone provides a quiet backdrop that lets bolder furniture and accessories stand out.
Made-to-measure roller blinds for a living room
Works in a living room where a deeper tone is wanted against lighter walls and flooring.
The plain design keeps focus on the room's furnishings rather than the window treatment.
- Available in three colours: Grey, Midnight and White.
- Part of the House Beautiful designer collection.
- A plain fabric with no pattern, suited to living rooms and other everyday spaces.
Reviews
What customers say about their roller blinds
What reviewers mention most
- Outstanding service and quality consistently praised by customers.
- Quick installation and friendly, respectful staff enhance the customer experience.
- Wide range of materials available at competitive prices.
An automated summary of our Google reviews.
What reviewers mention most
- Outstanding service and quality consistently praised by customers.
- Quick installation and friendly, respectful staff enhance the customer experience.
- Wide range of materials available at competitive prices.
An automated summary of our Google reviews.
Make it yours
Tailored to your window
Nothing here comes off a shelf. These are the choices your advisor will walk you through, window by window, on the day.

In the room
Where Innocence earns its keep
A made-to-measure blind range, cut to your window and fitted by our own installer.
Chosen most often for
See it in real homesWhat happens next
Delivery, fitting and looking after it
We measure it, make it and fit it. There is no self-assembly step and no delivery you have to wait in for twice.
Measured by an advisor
Every window measured on site, so the finished drop is right rather than nearly right.
Made for your windows
Cut and hand-finished in our West Yorkshire workshop to the measurements taken on the day.
Fitted by our installer
Our fitter installs it, squares it up, checks the operation and takes the packaging away.
1-year guarantee
Dust regularly with a soft cloth or brush. Spot-clean gently with a damp cloth when needed.
Good to know
Questions we get asked
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See Innocence in your own light
An advisor brings the full range to you, holds the samples against your actual windows, measures precisely and prices the job on the spot. It costs nothing and there's no pressure to buy.
Innocence
4.8(2,192 on Google)